We Are Rovin Bios: Heidi Mayall

Heidi Mayall


Professional Bio

Heidi earned her Bachelor of Science in Accounting from the David Eccles School of Business at the University of Utah. With over 20 years of experience as a CFO, both domestically and internationally, Heidi is a treasure trove of financial administration knowledge. Aside from overseeing the financial operations of Rovin Capital, Heidi has proven to be an irreplaceable asset on the Venture Team as she guides our portfolio companies in implementing financial operations, strategies and controls that will not only allow them to succeed in their respective missions but also prepare them for their eventual acquisition. 

Prior to her current role at Rovin Capital, Heidi was the Vice President of Finance at Black Oak Capital in Salt Lake City, Utah; Chief Financial Officer at Lizard Skins (and related companies) in American Fork, Utah; Chief Financial Officer at Lashbrook in Draper, Utah; Chief Financial Officer at Gold Tip LLC where she prepared the company for acquisition by Vista Outdoor Inc who retained Heidi as Senior Finance Manager, Audit Senior at Squire Accounting in Orem, Utah; Chief Financial Officer at Holmes Homes in Sandy, Utah.  Heidi is a member of the Utah Valley University Department of Accounting Advisory Board, Association for Corporate Growth, Financial Executives International, Utah Association of CPAs and American Institute of CPAs and AICPA Chartered Global Management Accountants.

Personal Bio

Heidi currently lives in Highland, Utah.  She is married and the mother of 2 daughters and 2 sons.  Heidi is an avid skier and mountain biker and loves to travel and enjoy the outdoors.  Heidi has served on the UVU Department of Accounting Advisory Board as well as serving with the UACPA financial literacy program and as a mentor for Utah women in Business.