
COMPANY
MISSION
Enrich Lives – we should seek to bring value to relationships by assisting others along their path of achievement.
Empower People – the proper foundation, inspiration, education and tools act as a catalyst for achievement.
Enhance the World – we each use our unique gifts and talents to make the world a better place.
VISION
To build a world-class financial organization by focusing on one relationship at a time.
PHILOSOPHY
For the past 40 years Rovin Capital has cultivated its growth with the core philosophy that success ensues those who seek to bring value to others. This philosophy is magnified in our work as we strive to provide service beyond the expectations of our clients, employees and strategic partners. Life is fleeting and reminds us ultimately that our relationships with family and friends are what matter most. For this reason, our greatest desire is that each client is made to feel a part of our family at Rovin Capital.
CORE VALUES
At Rovin Capital we believe that healthy, long-term, successful relationships are built on trust. We also believe that trust is fostered in a relationship through empathetic listening, making and keeping commitments, exceeding expectations and having a genuine concern for the well-being of those we serve. As stewards in our own families, we understand the trust our clients place in us as we help them build a legacy for future generations. Following are the four pillars that support the strength of our company and our relationship with you.
Communication – listen, listen and listen
Accountability – deliver on the commitments we make to you
Transparency – ensure that you are intimately involved in all decisions that impact your goals and objectives
Education – aid in your understanding of how economic and market environments affect your objectives and lifestyle expectations.
1977
- Michael A. Staffieri becomes an insurance agent with Beneficial Life
1977

1978
- Michael A. Staffieri establishes Financial Advisory Corporation (FAC), a fee based Financial Planning Firm
1977
- Michael A. Staffieri becomes an insurance agent with Beneficial Life

1979
- FAC introduces Qualified Plans for small business clients
1977

1981
- FAC becomes a Registered Investment Advisor (RIA)
1977

1991
- FAC introduces and manages mutual fund portfolios for clients
1977

1998
- FAC partners with Smith Barney to offer customized equity portfolios for clients
1977

2002
- FAC becomes an SEC registered RIA
1977

2008
- FAC hires Markell A. Staffieri as Director of Client Services
1977

2010
- Markell A. Staffieri becomes Vice President of FAC
1977

2011
- FAC hires Matthew D.S. Staffieri as Director of Business Operations/Consulting
1977

2014
- FAC hires Diane Collins as Director of Client Services
- FAC launches its own in-house portfolio management strategies
- FAC Acquires JAT Enterprises a Phoenix based RIA
1977

2015
- FAC completes succession plan and promotes Michael A. Staffieri to Chairman, Markell A. Staffieri to Co-CEO/President and Matthew D.S. Staffieri to Co-CEO/CIO
1977

2017
- FAC hires K. Eric Pierce from Goldman Sachs as Senior VP of Wealth Management.
- FAC acquires Peak Financial Wealth Management, a Utah based Financial Advisory practice.
1977

2018
- FAC changes name to become Rovin Capital
- Rovin Capital hires Aaron Lannon as 401k Program Director
1977

2019
- Rovin Capital acquires Empire Wealth Advisors, an AZ based RIA
1977

2020
- K. Eric Pierce becomes COO and Diane Collins becomes CCO² of Rovin Capital
1977

2021
- Rovin Capital acquires Midas Financial, an AZ based RIA
1977

2022
- Rovin Ventures Team is launched to provide Private Debt and Private Equity opporunities is U.S. businesses
1977



To navigate the waters to financial freedom takes expertise, creativity, and a vision that everyone sees when they look in your eyes.
- Markell A. Staffieri
FINANCIAL PLANNING
You may have already addressed several pieces of your financial plan. However, chances are each of these was developed independently and at different stages of life. Effective financial planning is coordinated so that each piece not only serves its purpose but also enhances the other facets of the plan. We work with you to ensure that each of the topics below is addressed and integrated into your plan. Hover over an icon to learn more.

Retirement
A comfortable retirement begins with a solid plan. Retirement planning is necessary to achieve financial security and peace of mind. We are dedicated to preparing tailored, comprehensive retirement plans to help you achieve your retirement goals including personal fulfillment and enjoyment during your retirement years.

Debt and Cash Flow
Cash flow is king and is the heart and soul of your financial plan. At the most basic level, it is an understanding of what money is coming in and what money is going out. Debt level is also an important barometer of financial health and freedom. Let Rovin Capital help you create the most efficient way to receive your income, pay for debts and expenses, and save for the future.

Estate Planning
Estate planning is more than a will. You have dedicated your life to providing for your family. We will walk you through various considerations you may need to address so that you are confident there is a plan in place for your family to continue to build upon your legacy.

Business Organization
There is a myriad of ways to form and operate a business. At Rovin Capital, our objective is to ensure that each client has a business structure that incorporates their tax, asset protection, compensation, and estate planning considerations.

Social Security
Taking social security benefits at the correct time in your life is critical to maximizing your retirement income. We will create a strategy for you to maximize your social security benefits that will work in conjunction with your retirement plan.

Tax Strategies
Nearly every financial decision you make will have tax consequences. For better or worse, tax liabilities associated with income, estate, and gift taxes can drastically impact your wealth. At Rovin Capital, we work hand-in-hand with you and your accountant to plan the most efficient tax strategies to address your personal situation.

Asset Protection
We realize you work hard for your family and the comforts you provide them. We will analyze all aspects of your financial life to assess whether the proper organizations, documents, and insurance are in place to protect your family and your assets. If there are any additional needs, we will provide you with the resources necessary to fill them.

Business Succession
One of our greatest joys comes in guiding a client as they transition the business they have worked so hard to create. In addition to guiding clients through this process, the principals at Rovin Capital have had the opportunity to acquire other businesses and act as the successor to Rovin Capital's founder, Michael Staffieri. Seeing the transition from both sides has created an invaluable perspective as clients make tough decisions about their business.

401(k)/IRA Rollovers
Rolling over an existing 401k or IRA to Rovin Capital is an easy way to consolidate your assets, increase your investment options, and maintain your tax benefits. We make this process easy and seamless and will work with you on an investment solution that fits your financial goals.

Education Funding
You have created success on the backbone of knowledge and hard work. So how do you want to prepare your children to create their own success? We have the experience and expertise to plan for numerous education funding scenarios. In addition, as independent advisors we can offer you unbiased solutions that best fit your specific education savings goals.

Foundation & Endowment
You’ve enjoyed reaching the peak of financial freedom and want to ensure that you leave behind a legacy of prudent success. Rovin Capital has enjoyed the opportunity to work with generational clients and witness firsthand the growth and impact of family foundations and endowments. With the expertise and resources to assist your decision making, we can create a road map to guide future generations.

Compensation and Benefits
As a business owner, it is important to understand how money can and should flow to you out of the business. For over 40 years, Rovin Capital has helped business owners efficiently manage tax and cash flow considerations to establish the appropriate methodology for each client.

Executive Benefits
Corporate executives face many unique wealth management challenges and opportunities. Whether it be complex compensation packages or concentrated stock positions, Rovin Capital has the experience and knowledge to tackle these unique scenarios. We will work closely with you and your corporation to find the best solution specific to your needs.

Banking and Credit Management
Having a reliable banking solution that works in conjunction with your investment plan can save you a lot of time and hassle. Rovin Capital and its custodian partners offer a wide range of banking and credit solutions that enable clients to 1. have quick and easy access to assets without disrupting the investment portfolio and 2. negotiate optimal interest rates on various products.

Charitable Giving
We are proud to work with clients who are not only successful in what they do but who also enjoy helping others climb the mountain. Whether making small donations to a local charity or funding large charitable projects, we work with you and your CPA to affect your gifts in an efficient manner.

Corporate Retirement Plans
Since 1978, Rovin Capital has been working with small businesses on designing, installing, and managing retirement plans (401k, profit sharing, defined benefit, cash balance, etc). Whether you utilize the plans for additional tax strategies, hiring and retaining top talent, or a mixture of both, Rovin Capital can prepare a custom solution for your business.


Working toward perfection is not a one time decision but a process to be pursued throughout one's lifetime.
- Henry Ford
INVESTMENT MANAGEMENT

Investment Philosophy
The overarching investment philosophy that drives portfolio management decisions at Rovin Capital comes down to three basic principles:
1) Slow and steady wins the race – one of our long-standing investment mantras is “the market is a wonderful tool to enhance wealth, but should not be the preferred tool to create wealth.” Having a seasoned partner by your side that can take a more objective view can be very helpful – especially in maintaining a long-term perspective. Einstein said that compounding interest was the eighth wonder of the world, but just as it took years to build the great pyramids of Egypt, the same holds true with most successful investment strategies.
2) Keep the approach simple – while today’s markets are far more complex than they used to be, this does not mean that the solutions offered to clients need to mirror this increased complexity. Our desire is that each client understands how their money is invested. If a client believes in the process then they will feel confident that their objectives and goals will be achieved. As the great da Vinci said, “Simplicity is the ultimate form of sophistication.”
3) Diversification, allocation, and costs trump all – time and time again, empirical data has shown that the greatest factors impacting portfolio performance are (i) prudent diversification, (ii) proper asset allocation, and (iii) controlling costs. These three factors are at the forefront any time we build a new relationship and accompanying investment portfolio.


Do that which others will not, and you will find success.
- K. Eric Pierce
TEAM
With over 70 years of combined experience in the financial industry, our team is here to partner in your peace of mind.

Michael A. Staffieri, ChFC® CLU®
Founder / Chairman

Michael A. Staffieri, ChFC® CLU®
Founder / Chairman
Professional Bio
Michael A. Staffieri is a graduate of Brigham Young University with a B.S. in History. Michael also received two master degrees: one from Cal State Fullerton in Public Administration and another from the American College (Bryn Mar, PA) in Finance. Michael has been in the financial industry since 1978 and has earned designations as a: Registered Financial Planner (RFP®), Chartered Financial Consultant (ChFC®), and Accredited Estate Planner (AEP®). As Chairman, Michael lends his 40 plus years of experience to the leadership of Rovin Capital.
Personal Bio
Michael grew up in Fullerton, CA, is married to the former Marilyn Black, and has 3 sons, 3 daughters, and 18 grandchildren. Michael grew up with a passion for athletics, particularly baseball. He was an All-American Shortstop at Brigham Young University (BYU) before signing with the Cincinnati Reds. He was also voted Senior Athlete of the Year at BYU and was a recipient of a NCAA Post-Graduate Scholarship.
Michael now spends his free time golfing, traveling, and most importantly playing with his grandchildren. He has served on the board of numerous organizations and foundations and currently serves as a trustee and investment committee chair for the Seacology Foundation (Seacology.org), a non-profit focused on island cultures and environments. He is also a member of the Athletic Leadership Council for BYU.


Markell A. Staffieri, ChFC® CWS®
CEO / President

Markell A. Staffieri, ChFC® CWS®
CEO / President
Professional Bio
Markell A. Staffieri is a graduate from Brigham Young University with a B.A. in English. Markell joined the financial industry in 2008 and has earned designations as a: Certified Wealth Strategist (CWS®) and Chartered Financial Consultant (ChFC®). As President, Markell oversees all Advisory and Client Services at Rovin Capital, including corporate retirement plans.
Personal Bio
Markell grew up in Solana Beach, CA, is married and has 4 sons and 1 daughter. He grew up with a passion for baseball and football culminating in a football career that ended with a free agent signing to the Philadelphia Eagles. He now spends his time in the outdoors skiing, hiking, camping, boating and most of all mountain biking.
Markell served a two year church mission in South Carolina and has created fund raising opportunities for multiple charities focused on helping disabled and disadvantaged youth. He loves dedicating time to coaching local little league and flag football teams. Markell is also an Eagle Scout.


Matthew D. Staffieri
CIO

Matthew D. Staffieri
CIO
Professional Bio
Matthew D. Staffieri is a graduate of Utah Valley University with a dual B.S. degree in History and Entrepreneurship. Prior to joining Rovin Capital, Matthew worked in real estate acquisition finance and built a reputation as an operational turnaround specialist in the healthcare industry. Matthew has been in the financial industry since 2012. As the Chief Investment Officer Matthew oversees all areas of Portfolio Management Services and outside investment opportunities for clients.
Personal Bio
Matthew grew up in Solana Beach, CA and is married to his sweetheart Chelsea. They have four children – 2 girls and 2 boys. Matthew has always had a passion for the ocean and the mountains where he loves to surf, camp and snowboard with his family. He also enjoys a good softball tournament among friends every once in a while.
Matthew served a two year church mission to southern Italy, spending most of his time on the island of Sicily. He loves his Italian heritage and tries to visit Italy as often as possible. When not at work or playing with the family, Matthew loves to coach youth athletics – especially baseball. His favorite title in life is “Coach Matt”. Matthew is also an Eagle Scout.


K. Eric Pierce, ChFC®
COO, Partner & Wealth Advisor

K. Eric Pierce, ChFC®
COO, Partner & Wealth Advisor
Professional Bio
K. Eric Pierce is a graduate of Brigham Young University with a B.S. in Business Management and has earned a designation as a Chartered Financial Consultant (ChFC®). Eric joined the financial industry in 2005 as a broker with Edward Jones. In 2006 Eric joined Morgan Stanley as an advisor. After a 2 year service mission Eric rejoined Morgan Stanley in 2009 and was subsequently hired away by Goldman Sachs in 2010 where he managed hedge fund client relationships and assisted with prime brokerage trading.
As COO, Eric oversees operations as well as the client experience and planning process.
Personal Bio
Eric is a native of Pleasant Grove, UT, is married, and has two daughters. He grew up in the mountains hiking, skiing, biking, camping, and working on his father’s and uncles’ farms in the spring and summer.
Eric served a church mission for two years in Quetzaltenango, Guatemala. He also volunteers as mentor for Big Brothers Big Sisters, Junior Achievement, and sits on the board of the Utah Osteopathic Committee. Eric is also an Eagle Scout.


David Dietz
President Portfolio Management

David Dietz
President Portfolio Management
Professional Bio
Personal Bio


Heidi Mayall
CFO

Heidi Mayall
CFO
Professional Bio
Personal Bio


Steven Roy
Director, Rovin Ventures

Steven Roy
Director, Rovin Ventures
Professional Bio
Personal Bio


Aaron Lannon
401(k) Program Director

Aaron Lannon
401(k) Program Director
Professional Bio
Personal Bio


Diane E. Collins
CCO²

Diane E. Collins
CCO²
Professional Bio
Diane E. Collins is a graduate of Notre Dame HS in Riverside, CA. Prior to joining Rovin Capital Diane spent 20 years in business administration and client services. Diane entered the financial industry in 2014. As the CCO² Diane oversees the client experience and compliance.
Personal Bio
Diane grew up in southern CA, is married and has 1 son and 4 grandchildren. She grew up with a love for animals of all kinds, and she and her husband have been involved with potbellied pig rescue since 2005. Her favorite days are spent outdoors with their animals or hiking in the Superstition Mountains.
Diane is a certified event planner, has served on numerous non-profit councils, and coordinated several successful fundraising events. She has a passion for service and has volunteered in various ministry leadership roles. She currently sponsors 3 children in Africa and India through a humanitarian aid organization. She and her husband own and operate Broken Pig Ranch, which includes their 2 potbellied pigs and 3 dogs, all rescues.


David Fraser
Vice President, Rovin Ventures

David Fraser
Vice President, Rovin Ventures
Professional Bio
Personal Bio


Tanner Wunderli
Vice President, Rovin Ventures

Tanner Wunderli
Vice President, Rovin Ventures
Professional Bio
Personal Bio


Alec Blomquist
Associate Financial Advisor

Alec Blomquist
Associate Financial Advisor
Professional Bio
Alec Blomquist is a graduate of Brigham Young University with a B.S. in Economics. Prior to joining Rovin Capital in 2020, Alec did inside and outside sales for 4 years.
As the Associate Client Services Advisor, Alec works as an advisor and assists in the client experience.
Personal Bio
Alec grew up in Sherwood, OR and now lives in Mesa, AZ. He grew up playing a variety of sports and starred in tennis while in high school. He is very passionate about BYU athletics and worked for the BYU football team as a videographer while in college.
Alec served a church mission for two years in Guatemala City, Guatemala. He continues to volunteer with his local church and coaches youth basketball. Alec is also an Eagle Scout.


Vanessa De La Cruz
Client Service Associate

Vanessa De La Cruz
Client Service Associate
Professional Bio
Personal Bio



Coming together is a beginning; keeping together is progress; working together is success.
- Spencer W. Kimball
CONTACT
Phone:
Fax:
Physical Address:
1 N Macdonald, Ste. 201
Mesa, AZ 85201
Mailing Address:
P.O. Box 31840
Mesa, AZ 85275


